Warner Bros. Entertainment announced on Tuesday the formation of Blue Ribbon Content, a production unit for short-form, live-action content.
The Burbank studio will produce original shows and some based on characters it owns such as from DC Comics. Blue Ribbon Content has already ordered three series to be produced.
Sam Register will oversee Blue Ribbon. Register was named in April as president of Warner Bros. Animation and Warner Digital. Senior Vice President Andrew Mellett will oversee business affairs, financial operations and distribution and sponsorship deals.
Among the talent Blue Ribbon is working with are writer, director and producer Akiva Goldsman (“A Beautiful Mind,” “The Da Vinci Code,” “Paranormal Activity”), director and producer Reginald Hudlin (“Django Unchained”) and animator and producer Bruce Timm (“Batman: The Animated Series”).
Among the first shows ordered are “Justice League: Gods and Monsters Chronicles,” co-created by Timm, which will appear next year on Machinima, a streaming site in which Warner Bros. is an investor; “Play It Again, Dick,” which will appear on CW Seed, the short-form video website of the CW Television Network, a joint venture between Warner Bros. and CBS Corp.; and an untitled “Mortal Kombat” series.
Blue Ribbon is also developing other live-action comedy, action and science fiction programming.
“We are tremendously excited about Blue Ribbon Content’s initial slate of development projects, and we are incredibly fortunate to have the opportunity to work with such a talented group of writers and producers on projects that they feel exceptionally passionate about,” Register said in a prepared statement.