Nestle Mixes Coffee-Mate with Keurig BrewWednesday, July 2, 2014
Nestle USA’s Coffee-Mate has signed a multiyear agreement to sell branded coffee and creamer for Keurig coffee makers.
Coffee-Mate is the first brand to offer a two-in-one cup for hot coffee that combines roasted and ground coffee with branded creamer, according to the Glendale subsidiary of Nestle S.A. of Switzerland.
Original and French vanilla flavors will launch online this fall under the Keurig Green Mountain Inc. lineup of coffees and teas. The company will then expand to grocery, mass and specialty retail stores in the U.S. next spring.
“Coffee-Mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-Mate,” said Rob Case, president of the Nestle Beverage Division in Glendale, in a statement.