Startup entertainment technology company iL2M International Corp. has named founder Sarkis Tsaoussian as president and chief executive.

In that role Tsaoussian will set overall direction and business strategy for the Burbank company. He previously has been responsible for the business, creative, and product development teams.

iL2M International is developing an app for users to manage all their social media, music and entertainment in a single hub. The company was founded in 2010 and trades over the counter.

The I Link 2 Music app will bring together artists, producers, and fans in order to consolidate the music industry, Tsaoussian said.

“Our vision is to give people the power to share and make the entertainment world more open and connected,” he said, in a prepared statement.