The Burbank-Glendale-Pasadena Airport Authority has hired a South Pasadena marketing firm to help improve awareness of Burbank Bob Hope Airport.
The authority approved the $50,000 contract with Anyone Collective LLC on Monday. The company was one of 10 competing for the contract.
Airport Executive Director Dan Feger said there needs to be stronger geographic recognition for the Burbank airport so that visitors are aware of its proximity to popular tourist and business destinations.
“We think that a clear geographic identity and creative marketing tools will help us broaden our passenger base,” he added.
The airport has seen a long-term decline in passenger counts as major airlines consolidate operations at big airports, including Los Angeles International.
The authority is considering using Hollywood-Burbank Airport as a new marketing identifier for the airfield while retaining its its existing legal name. Anyone Collective will offer other options on a new name.
Anyone Collective was founded in 1998 and clients have included Warner Bros. Entertainment, NBC Universal, Walt Disney Co., auto manufacturers, video game companies and toy companies.
Los Angeles County Metropolitan Transportation Authority is testing a 60-foot electric-powered bus this week on the Orange Line busway.
The prototype articulated bus was made by Chinese manufacturer BYD Motors Inc. at its assembly facility in Lancaster. Metro has no current plans to buy buses of this size, but it wants to test the range of the buses and get feedback from passengers and drivers.
Currently, the agency is under contract to purchase five 40-foot electric buses expected to be delivered early next year, with an option to buy another 20. The testing on the Orange Line, which runs from North Hollywood to Warner Center in Woodland Hills and Chatsworth, started on Monday.
Funding for the bus purchases is from Measure R, a ballot initiative passed in 2008 that raised L.A. County sales taxes by one half cent to fund transportation projects.