Internet service provider and social media site operator United Online Inc. matched analyst estimates on revenue in the first quarter but fell short with earnings per share. The Woodland Hills company reported a net loss of $10.5 million (-75 cents a share) for the quarter ending March 31, compared with net income of $9.9 million (75 cents) in the same period a year earlier. Revenue decreased 3 percent to $55.4 million. The first quarter earnings from 2013 included revenue from FTD Cos. Inc., the floral and gift ecommerce site that was spun off in November. Analysts on average expected net income of 2 cents on revenue of $54 million, according to Thomson Financial Network. Revenues from the communications segment, which includes NetZero dial-up and broadband service, increased 4 percent in the first quarter, which the company attributed to having service on Sprint’s 3G network. The content and media segment revenues from social media sites Classmates.com, and StayFriends.com in Europe, and e-commerce loyalty program MyPoints decreased by 9 percent. United Online is stabilizing its existing businesses while looking to expand new product development, said Chief Executive Francis Lobo. “We are continuing to assess opportunities in these areas and plan to provide a strategic update on our second quarter 2014 earnings call,” Lobo said in a prepared statement. Shares closed up 78 cents, or about 7 percent, to $11.85 on the Nasdaq.