Kevin Tsujihara will become chief executive of Warner Bros. Entertainment, replacing Barry Meyer who has been in that position for 13 years.
Tsujihara is currently head of the Warner Bros. Home Entertainment Group, a position he was named to in 2005. Tsujihara will assume the CEO post on March 1, while Meyer will remain as chairman of Warner Bros. Entertainment for a transition period through the end of the year.
In a memo to Warner Bros. employees announcing Tsujihara’s promotion, Meyer and Jeff Bewkes, chairman and chief executive of parent Time Warner Inc., said that Tsujihara was the right person to lead the Burbank movie, television and music entertainment company.
“We’ve both been very impressed with Kevin’s strategic understanding and intuitive grasp of the evolution of the consumer’s interaction with our television shows, films and video games, and his ability to visualize how our products will be enjoyed in the future,” Bewkes and Meyer said in the memo.
Tsujihara beat out Bruce Rosenblum, who heads television operations, and Jeff Robinov, who heads the movie studio, each of whom had been identified as leading candidates for the job along with Tsujihara.
Tsujihara joined Warner Bros. in 1994 and would later be named as executive vice-president, new media and executive vice president, corporate business development and strategy.
As head of the home entertainment division, Tsujihara oversaw studio initiatives in digital distribution of content, pioneered domestic and international day-and-date video-on-demand and guided the growth of the video game business with the acquisition of game development studios.