Digital advertising company MediaShift in Glendale has acquired travel ad network Travora Media for an undisclosed amount.
MediaShift plans to improve the New York company’s service by integrating it with AdVantage Networks, a group of ad networks that MediaShift owns. The integration will focus on enhancing data profiles of visitors to travel sites so advertisers can better target potential buyers. Travora currently serves ads to sites with about 30 million unique visitors a month.
MediaShift will deploy its travel ad network in hotels and airports this year.
“Demand for private Internet networks among major enterprise, such as hotels and airports, is exploding,” said MediaShift Chief Executive David Grant in a statement. “Through Travora and AdVantage we are allowing brands access to this desirable audience while providing a revenue opportunity for network owners."
MediaShift was created through the August 2012 reverse merger with JMG Exploration, an oil company.
Shares lost 10 cents, or 5.4 percent, to close at $1.75 in over-the-counter trading.