An entertainment industry marketing veteran has been named as the new chief marketing officer at DreamWorks Animation SKG Inc.

Dawn Taubin, who headed up domestic marketing at Warner Bros. Pictures and a Sherman Oaks marketing consultation firm, was named to the position at the Glendale animation studio on Thursday.

She replaces Anne Globe who resigned suddenly on Monday to start her own consulting firm. Her departure followed missteps by the studio, including the underperforming summer feature release “Turbo” and the bomb “Rise of the Guardians,” which prompted layoffs and an $87 million write-down.

Taubin will be responsible for marketing at the studio including theatrical, television and global brand initiatives.

Chief Executive Jeffrey Katzenberg said Taubin’s experience is a perfect fit as DreamWorks Animation diversifies and expands its brand,

“Her passionate and knowledgeable leadership will be integral to the company's growth,” he said in a prepared statement.

Taubin worked at Warner Bros., in Burbank, for 19 years, six of those as head of domestic marketing when she worked to promote such films as the “Harry Potter” franchise, “Batman Begins,” “The Departed,” and “Million Dollar Baby.” After leaving Warner Bros., she operated Cinema Vision, a marketing consultation firm, and became a professor of public relations and advertising at Chapman University in Orange.

Shares gained 29 cents, or more than 1 percent, to close at $28.09 on the Nasdaq.