Calabasas-based MobileCause, a web service platform for mobile giving, is partnering with Sage North America, the companies announced Friday.
Sage, which helps not-for-profit organizations manage their operations, will be integrating the MobileCause giving platform into their Sage Millennium product, which is geared toward helping users to cultivate donors.
“Our mobile giving platform will allow Sage nonprofit customers to use new technologies to fundraise and engage with donors,” said Doug Plank, CEO of MobileCause, in a prepared statement. “Mobile giving is a vital step to the sustainability and longevity of donor-funded nonprofits, especially considering the increase in mobile usage and the fact that younger generations are getting rid of land lines all together.”
In the future, the MobileCause application will be integrated into Sage products such as its Sage Fundraising Online and Sage Fundraising 50.
“As mobile becomes more and more important to our constituents’ everyday lives, a mobile communication platform as comprehensive and thoughtfully designed as MobileCause is invaluable,” said Krista Endsley, senior vice president and general manager of Sage Nonprofit Solutions, in a prepared statement. “This offering will allow Sage Millennium users to reach potential donors on a new level and likely open up a new demographic of donors.”