Cinedigm Digital Cinema Corp. will provide independent feature films, documentaries, and alternative programming to PRIMA Cinema, a startup that streams content to the home on the same day as theatrical release.
PRIMA provides Woodland Hills-based Cinedigm with a new distribution channel with direct access to the growing markets of private home theater screens, said Cinedigm Chairman and CEO Chris McGurk.
“Additionally, with the associated premium business model it could represent a significant new revenue stream for us,” McGurk said in a prepared statement.
PRIMA, headquartered in San Diego with offices in Los Angeles, is funded by Best Buy Capital, NBC Universal and Syncom Ventures among other investors.
Mark R. Madler