Nestlé USA brand Nestlé Juicy Juice announced its partnership with nonprofit organization Feeding America and television personality Samantha Harris on a campaign to alleviate childhood hunger this summer.
The Glendale-based company is taking part in the Fruit for All project which aims to deliver up to 35 million pieces of fresh fruit to children and families nationwide.
Through August 31, one piece of fruit will be provided to children and families in need each time a Juicy Juice product is sold.
“We’re honored Juicy Juice is partnering with Feeding America to help provide up to 35 million pieces of fresh produce to those in need,” said Vicki Escarra, president and CEO of Feeding America. “This partnership will drive a significant increase in the fresh fruit distributed through our National Produce Program while at the same time engaging families to join in the fight against hunger within their own communities.”