Van Nuys-based toy manufacturer, MGA Entertainment today announced its new cosmic-themed entertainment brand, Novi Stars, which will be available in Justice stores in August.

Justice, a national retailer catering to the girl and tween market, will serve as the key launch partner for MGA for the Novi Stars line. The stores will carry Novi Stars dolls, accessories and apparel as well as air Novi Stars webisodes on its in-store media screens.

The new property includes characters such as Una Verse, a doll filled with glitter and water and Allie Lectric, which lights up in multiple colors. Each doll, priced at $19.99, comes with a pet, a glow-in-the-dark doll stand and a package handle which can be removed and transformed into a headband.

Novi Stars will join MGA’s roster of toy franchises which include Bratz, Lalaloopsy and Little Tikes.

Angela Melero