Video game developer THQ Inc. has given up the rights to release games based on the Ultimate Fighting Championship brand for an undisclosed cash payment.

The Agoura Hills-based company has released three titles in the UFC Undisputed franchise since signing a franchise agreement with UFC in 2007. Electronic Arts Inc. will now release the fighting genre games.

THQ will continue to publish its existing UFC console and mobile titles through March 31.

Releasing the UFC franchise is another move by THQ as the company repositions itself to focus on core game titles. Earlier this year, THQ shed its licensed children and family game titles as part of the new strategy.

“THQ’s more focused strategy moving forward meant that transferring the license to EA made sense to all parties,” THQ Chairman and CEO Brian Farrell said in a prepared statement.

UFC President Dana White thanked THQ for its stewardship of the brand and looked forward to working with EA to expand UFC in the video game space.

Mark R. Madler