Glendale-based Nestlé USA launched its line of Nestlé Crunch Girl Scout Candy Bars in retail stores nationwide today.
The product line includes three candy bars based on the popular Girl Scout cookie flavors -- Thin Mints, Caramel and Coconut and Peanut Butter Crème.
Since promotional images of the candy collection began swirling around the internet a few months ago, online blogs and publications have been abuzz about its release.
A pre-sale promotional online program on Facebook led to a sell-out of the product in less than 24 hours. One dedicated fan bid $650 for the first-edition set of three candy bars from the first production runs at an auction held at Galerie Michael in Beverly Hills.
“We’ve seen no limit to the excitement for these irresistible treats that bring together the best of NESTLÉ CRUNCH and Girl Scout Cookies,” said spokesperson Tricia Bowles of Nestlé USA Confections & Snacks in a prepared statement.