Passengers aboard select Southwest Airlines flights will be able to view live television programming provided by Row 44.

The Westlake Village company said seven live sports and news channels aboard aircraft are the next evolution of its in-flight broadband entertainment offerings.

“Row 44 believes live inflight television is a highly desired element of inflight entertainment,” CEO John LaValle said in a prepared statement. “As a trailblazer in the travel industry, Southwest is the ideal partner to launch live TV.”

The service will initially be available on five aircraft and be expanded to 20 aircraft by mid-July. The live television programming is a separate charge from the Wi-Fi service offered by Row 44 on Southwest Flights.

Channels offered are NBC Sports,, NFL Network, CNBC, MSNBC, Fox News, and Fox Business News.

Row 44 provides in-flight Wi-Fi aboard more than 300 aircraft worldwide.

Mark R. Madler