Power Media Group, a Santa Clarita-based advertising and public relations agency, has signed on to manage the Hispanic marketing campaign of Liana’s Coleccion, a Los Angeles jewelry catalog. The catalog provides a business opportunity for entrepreneurs to sell jewelry and other items. Power Media, which specializes in creating all-inclusive Spanish language campaigns for high-profile clients, has secured Hispanic actress and singer Laura Flores as the catalog’s spokesperson for 2012. The media campaign will include TV, radio, print and social media, with Flores as the focal point. Flores is a well-known entertainer in the Hispanic community, particularly in Mexico. “We are very pleased to work with Liana’s Coleccion and Laura Flores to promote this outstanding business sales opportunity for Hispanic families,” said Patricia Gracia, spokesperson for Power Media Group, in a prepared statement. “This campaign will help the company effectively reach out to a very important market.”
