Video game publisher THQ Inc. is exiting the licensed children’s console game business to streamline its strategy to concentrate on core game franchises and digital distribution.
The Agoura Hills-based company will stop making new titles based on characters and storylines licensed from Nickelodeon, The Walt Disney Co., DreamWorks Animation SKG Inc., and Mattel Inc.
Company spokesperson Angele Emery could not comment if the move will result in a loss of jobs. More information on the strategy shift will be given when THQ announces its third quarter earnings on Feb. 2, Emery said.
The new strategy will have THQ focus on its best selling franchises, President and CEO Brian Farrell said in a prepared statement.
“The success of ‘Saints Row: The Third’ is an example of what our revised strategy and focus can achieve,” Farrell said. “We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title.”
In addition, digital content offerings for “Saints Row” has resulted in the highest digital revenue of any console title, Farrell said.
Mark R. Madler