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Dazadi.com Sales Grow 27 Percent in 2011

Dazadi.com, a West Hills-based online sporting goods retailer, ended 2011 on a high note, announcing a 27 percent increase in overall sales growth. Company officials credit the growth to a successful holiday season. The company saw an increase of 56 percent in the month of December. The following categories experienced double-digit growth: sports and fitness, game rooms, toys and games and backyard and patio. In December, the company also landed on Internet Retailer magazine’s list of top e-commerce websites. Dazadi Co-Founder and President, Jason Boyce, said he “couldn’t be happier” with the year-end results. “We literally grew in every category, and it seems that despite the economic doldrums, consumers are ready to have fun again,” Boyce said. Boyce started the website in 2002 with his four brothers. To date, the company sells over 10,000 unique items for the home including game room equipment, home fitness equipment, patio furniture, toys and games and other sporting goods. Angela Melero

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