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Friday, Mar 29, 2024
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Restaurateur Launches Email Marketing Firm

RedCappi joined the slew of digital marketing firms based in the San Fernando Valley targeting small businesses. The new company, based in Woodland Hills, will be offering do-it-yourself email marketing services to small businesses ranging from independent retailers, restaurants, salons and spas to real estate professionals. After launching last month, RedCappi inked its first deal with L&L Hawaiian BBQ, the Hawaiian fast-food chain. The chain’s corporate office is subsidizing the cost for over 200 locally owned stores, enabling owners to create, send and track email promotions specific to their restaurants. Founder Alec Beglarian is an established restaurateur and retail operator. A native Angelino and expert in the daily grind of the brick and mortar business model, Beglarian said he saw a need for offline businesses to implement simple, easy to use email marketing technology. The company’s claim to fame will be making email so easy, “even a baby can use it,” the company’s website states. RedCappi users can create, send and track their email campaigns in just minutes a day. The old template method of filled in blocks has been ditched for a unique drag and drop page where layout and content is easily customizable with fresh color schemes, modern header options and unique printable coupons. RedCappi also incorporated a social justice component in its business plan. The company plans to help develop water wells in developing countries through a donation of $2 for every paid account every month. RedCappi will join other digital marketing firms large and small that make their home in the Valley, including the two public companies, ReachLocal and ValueClick.

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