The San Fernando Valley has a new full-service real estate company dedicated to the multifamily market.

New Standard Equities has opened its first corporate headquarters, located on Ventura Boulevard in Encino.

Founder and CEO Edward Ring said the company bounced between his Encino home and a small office in Brentwood since its founding in 2010, before it opened up shop at 16255 Ventura Boulevard in January.

Ring, who previously served as chief operating officer with Beverly Hills-based Kennedy Wilson, said the real estate downturn was a key reason for branching off on his own. Launching a new company not hurt by troubled assets could give prospective clients a fresh start, Ring said.

“My goal was to catch the wave of the rebound,” he said.

The company, which has nine employees including Ring, offers property, asset, and construction management services.

Andrew Khouri