Van Nuys-based consumer product company, MGA Entertainment launched new hairless versions of its popular doll brands Bratz and Moxie Girlz.
Available in June, the dolls will be sold at Toys R Us stores and toysrus.com under the banner “True Hope.”
For each “True Hope”doll sale, MGA will donate $1 to City of Hope, a center dedicated to the research, treatment and education of cancer, diabetes and other life-threatening diseases.
In a prepared statement, MGA’s CEO Isaac Larian, said the company takes its responsibility and commitment to children very seriously.
“The Bratz and Moxie Girlz ‘True Hope’ dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments,” Larian said. “MGA also wants to be an active supporter in the fight to develop lifesaving treatments for children."
Steven Martin, vice president of marketing for City of Hope, said the dolls offer a wonderful opportunity to raise funds for lifesaving research.
"The support of MGA Entertainment will help our researchers in their drive to discover new and improved treatments,” Martin said.