San Fernando Valley Business Journal

Warner Bros. Consumer Products Showcases Products for New Batman Film

Wednesday, February 1, 2012

Gearing up for its anticipated summer blockbuster “The Dark Knight Rises,” Burbank based-Warner Bros. Consumer Products is launching a collection of products from several global licensees to accompany the film’s release.

The film, which marks the conclusion of Christopher Nolan’s popular Batman trilogy, will hit theaters on July 20.

Included in the vast roster of licensees is Mattel. The El Segundo-based manufacturer will unveil a diverse Batman toy collection across a range of categories including action figures, vehicles, playsets and collectible figures.

Another partner in the new collection will be LEGO, who has had a longstanding relationship with WBCP.

"We are heading into this year's toy fairs with an impressive and diverse portfolio of partners converging upon a remarkably robust slate of content," said Brad Globe, president of Warner Bros. Consumer Products in a prepared statement. "Batman is a perennial success in the toy category, but when we have a film like “The Dark Knight Rises” driving so much anticipation, it creates global excitement for new products, especially toys and collectibles."

Angela Melero