uSamp, a provider of technology and survey respondents used to obtain consumer and business insights, has hired research industry veteran Leslie Warshaw to join the Encino company as vice president of research solutions. She will be responsible for overseeing clients through the entire cycle of data collection needs.
“Many of our customers look to uSamp for integrated sampling solutions and technology that is implemented quickly and efficiently with reliable results,” said George Llorens, the company’s senior vice president, in a prepared statement. “Leslie will play a key role in the uSamp sales force growth to accommodate an increasing number of clients across global panels, self-service panel access, mobile solutions, on-demand insights, and tracking studies.”
Warshaw was global senior vice president of product development for Lightspeed Research and TNS, where she was responsible for product development, marketing, and sales of panels and custom online marketing research communities. She previously worked at the Nielsen Company as vice president of product development and sales, with a key role in the development of ground breaking-products that link online behavior with purchasing.