Cherokee Inc., a Van Nuys-based brand marketer and manager, announced the launch of its Sideout brand in Soriana retail stores in Mexico.
With 567 stores, Soriana, owned and operated by Organización Soriana, is Mexico’s second largest retailer.
The Sideout Brand collection will include apparel, swimwear, footwear and accessories for the junior, men’s, boys and girls categories.
“We are very excited to build on our relationship with Soriana and promote further growth of the Sideout brand in Mexico,” said Cherokee Inc. CEO, Henry Stupp. “Soriana has made the Sideout brand a priority offering for their customers, and we look forward to many future achievements together as we make Sideout one of the most highly recognized California lifestyle brands throughout Latin America.”