Chick-fil-A got a jump start on the grand opening of its new Northridge location by giving away a year’s worth of free food.

More than 100 people lined up early this morning for the chance to win, and they plan to camp out overnight to redeem their award when the store opens tomorrow.

The give-away is a tradition for the Georgia-based food chain. With every new store opening, the chain gives the first 100 adults in line a one-year supply of free Chick-fil-A meals.

Lydia Huerta, spokesperson for Chick-fil-A, said the 24-hour event in Northridge is similar to that of a tailgate party, attracting both locals and avid Chick-fil-A fans from across the country.

“Tents are pitched and air mattresses are out,” Huerta said. “This event is so popular.”

The company is providing food and entertainment for its overnight guests.

The Northridge chain will be the company’s 45th location in California. By the end of the year, three more restaurants will open in Fullerton, South Bay and Torrance.

Huerta said Chick-fil-A’s growing presence in California has been well received and the franchise sees continued growth in the Valley, although no new locations have been confirmed.