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Thursday, Mar 28, 2024

Lamborghini Boutique Opens in Westfield Topanga Mall

It’s a match made in luxury retail heaven, according to Tony Schwartz, who opened an Automobili Lamborghini fashion boutique – the second in the world – next to his Audi show room at the Westfield Topanga mall in Canoga Park. The combination of luxury cars and high-end fashion, flanked by Neiman Marcus and name brands such as Tiffany & Co., and Louis Vuitton in the mall’s luxury wing, will prove to be successful even in the current financial climate, he believes. “Being in this very high-end mall next to all these great stores is really a match made for us, and it’s just an opportunity we couldn’t resist,” said Schwartz, who owns a number of car dealerships including a Ferrari Maserati dealership in Calabasas and a Porsche Audi dealership in Woodland Hills, part of the Auto Gallery company, which he runs with partner Harrison Gray. The Collezione Automobili Lamborghini store will offer everything from T-shirts and hats and small items like key chains and wallets, all the way up to expensive leather coats and designer shoes, he said. And while people don’t normally shop for a $250,000 – $400,000 car in a clothing boutique, the store will also display three pre-owned Lamborghinis. “To be in the mall and have the ability to display cars and have a boutique in the same location seemed like a perfect combination – one complements the other – and hopefully that combination is going to be very, very successful,” he said. The boutique, which celebrated its grand opening with a fashion show and reception Dec.2, is an opportunity for Lamborghini to extend its brand outside its core business, said Stephan Winkelmann, president and CEO of Automobili Lamborghini. Although Lamborghini has several distribution channels for its clothing and merchandise, this will be the second retail space devoted solely to the Collezione Automobili Lamborghini in the world. The first Automobili Lamborghini boutique opened in Beijing in November, he said. “We found a good partner here in the northern area of Los Angeles, and we think that this shopping center is a good pick for Collezione Automobili, it’s a good place for the luxury business, and it’s a good place for fashion in general,” said Winkelmann. Part of Lamborghini’s future expansion plans include opening more boutiques around the world, however the company is taking a careful measured approach to this expansion. “We will continue to extend our brand in the merchandising area, but this is not something we have put speed on because we want the right partner in the right place in the right moment,” he said. The idea for the partnership first came to be after Schwartz, who is building a new Audi dealership in Woodland Hills, decided to temporarily relocate the Audi dealership to the Westfield Topanga mall, while construction was going on. His showroom happened to be located right next to Neiman Marcus in the mall. With the space next door also available, Schwartz approached Lamborghini as a brand to complement others in that section of the mall. The timing seemed right as the luxury market appears to be crawling back up. Already, several high-end stores at the mall have lined up for the chance to do cross promotion events with the Lamborghini boutique, Schwartz added.

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