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Friday, Mar 29, 2024

More Theaters Go Digital With Technicolor

Technicolor Digital Cinema signed on two more theaters at which it will install its digital cinema projection systems. The systems installed at the Scotiabank Theatre in Toronto, Ontario, Canada and the Cinema At The Renaissance 13-plex in Sturtevant, Wis. give the capability to show 3-D feature films and live events on the big screen. The Scotiabank Theatre is the flagship of the Cineplex Entertainment chain. The Wisconsin theater is owned by Marcus Theatres, a division of The Marcus Corporation, the seventh largest motion picture exhibitor in the U.S. The installation features an integrated networked system with a satellite system for content delivery and software enabling exhibitors to control theatre automation and manage trailers, advertisements, and features with simple drag-and-drop technology.

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