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Thursday, Mar 28, 2024

As E3 kicks off, video game industry is facing growing pains

Swinging from circus romp to buttoned-down boring, the annual video game confab known as E3 kicks off today in downtown Los Angeles like an overgrown teenager grappling with an identity crisis and longing for the world to take it seriously. Now in its 14th year, an undercurrent of factionalism has cast a shadow over what should be the $40-billion industry’s biggest event, a chance to showcase hundreds of games — some of which have the potential to make more money than many Hollywood movies. This year, Activision Blizzard Inc. pulled out of both the show and the trade group that runs it, the Entertainment Software Assn., saying it wanted to review its strategy. Two other companies, George Lucas’ game studio, LucasArts, and Id Software also dropped out of the association, though they are still participating in the E3 event. For the full story visit http://www.latimes.com/business/la-fi-ethree14-2008jul14,0,1373848.story

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