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Friday, Mar 29, 2024

Youbet Leaves Broadcast Business

Youbet.com Inc. sold its production company subsidiary less than a year after launching a horse race handicapping series. The Bruen Productions business unit was sold back to its original owner after Youbet executives determined it was not part of the company’s core horse track wagering business. Woodland Hills-based Youbet purchased Bruen for $162,000 in October 2006. In April 2007, Youbet premiered “Play to Win,” a show featuring horse race wagering experts. Selling Colorado-based Bruen frees up management resources to focus on Youbet’s core platform, the company said.

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