BEIJING — When former Chinese gymnastics champion Li Ning ascended on a high wire to the top of the Olympic stadium Friday to ignite the caldron, it was a magical finale to a dazzling opening ceremony. It was also a coup for his athletic-wear firm — especially considering that Li Ning Co. isn’t even an official sponsor of the Games. The company chairman’s stunt helped drive up Li Ning Co.’s stock 4% on Monday and left rival firms out in the cold. Adidas, for instance, has shelled out millions of dollars to be a sponsor of the Beijing Games. For the full story visit www.latimes.com/business/la-fi-olyblitz12-2008aug12,0,776065.story
