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Friday, Mar 29, 2024

“Monsters,” “Shrek” Coming in IMAX 3D

IMAX Corp. will release three DreamWorks Animation SKG films in 3-D in the company’s first multi-picture deal with a Hollywood studio. The IMAX 3D titles are expected to be among the first presented with IMAX’s digital 3-D projection system launching in summer 2008. “Monsters vs. Aliens” comes to theater in March 2009; “How to Train Your Dragon” in November 2009; and “Shrek Goes Forth” in May 2010. The 3-D titles will be simultaneously released to conventional 3D theaters. “3-D cinema has an opportunity to revolutionize the way people experience movies,” said DreamWorks Animation CEO Jeffrey Katzenberg. “We believe the immersive quality of IMAX will provide our audiences with a unique way to experience our films.”

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