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Thursday, Mar 28, 2024

Warner Bros. Joins Digital Delivery Venture

Warner Bros. Entertainment has joined Universal Pictures and a partnership of three movie theater chains to develop a digital cinema delivery system, the company announced Tuesday. The collaboration is the first between studios and exhibitors to create a delivery system for digital content. Warner Bros. Entertainment is based in Burbank. “Utilizing digital distribution technologies to support digital cinema seems like a natural progression and complementary to the roll-out of projection systems that is currently taking place,” said Darcy Antonellis, executive vice president, distribution and technology operations, in a statement released Tuesday. Digital distribution can be done through satellite or broadband components. It streamlines the process and limits the number of people handling the product, which is expected to increase security and support the fight against film piracy. Digital Cinema Implementation Partners is owned equally Regal Entertainment Group, AMC Entertainment Inc. and Cinemark USA. The partnership represents more than 14,000 screens in the U.S. “This system will provide theater owners with greater scheduling flexibility as it allows for real-time bookings to meet audience demand and expands the theater’s ability to deliver alternative programming,” said DCIP CEO Travis Reid, in the statement.

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