When it comes to publicity, as the saying goes, ‘just spell my name right.’ But for film studios and others who live and die by their press, getting names spelled correctly isn’t the only challenge. What is most difficult is managing the myriad requests that come from media outlets all over the world. Digital Savant Inc., a three-year-old Web design and software development company in Van Nuys, came up with a solution a Web site that allows journalists to download information, photographs and other publicity materials on line. “Now, the studios don’t have to worry about having to mail their materials all over the country,” said Alex Shohet, company CEO and founder. Thanks to its proprietary software, Media Taxi, Digital Savant has gained a group of clients that include Warner Bros., 20th Century Fox and several divisions of Walt Disney Co. In just three years, the company has grown from $200,000 in revenue to nearly $1 million so far this year. “During the heyday of the Internet, we had 40 people working for us, but we were probably overstaffed. Now we’ve leveled off to 12 people,” Shohet said. Besides providing journalists with easy access to publicity shots and other information, the software also allows a studio’s internal staff to access information like length, number of episodes or other data used in selling TV shows or tracking programming. The services saves thousands in mailing costs and provides studios with information on who visits the site and what they most seek in order to help with planning future publicity strategies. “We’ve been extremely proud of our Web site since its launch two years ago,” said Jeffrey Schlesinger, president of Warner Bros. International Television. By using the company Web site, Schlesinger’s sales staff around the world can access images and information on films and shows for potential clients. “We literally revolutionized client servicing in the international television arena,” Schlesinger said. Lisa Gregorian, senior vice president of marketing for Warner Bros., said the company’s Web site serves 1,200 users, including journalists and acquisition, marketing and advertising executives who access the site on a daily basis. “In the future, we would like to deliver high resolution files and on-air promotional material,” she said. Shohet said the studio keeps track of publicity material by giving journalists passwords that give limited access to the site and its publicity contents. “A college newspaper, for instance, can access only certain pictures of a movie that’s coming out, while a larger publication, like ‘People’, for instance, can access better quality images,” he said. Rob Wallace, a Los Angeles-based independent Web consultant, said Digital Savant’s Media Taxi software is as sophisticated as he’s seen for a studio Web site. “I don’t think anybody else is doing what these guys are doing with these Web sites,” Wallace said, referring to the mix of publicity and sales information for in-house users. Digital Savant was founded in 1998 after Shohet sold his software development firm, Computer Physicians, in order to start a service targeting Hollywood studios. “I realized that they needed Web sites that were geared directly for their business,” Shohet said. Fox Television Distribution, Digital Savant’s first client, asked the company to develop a Web site that would be easy to maintain and update and would give the studio more control over visitors to the site and the material available. “It’s the way to do publicity today,” said Mark Kosters, director of photo publicity for Fox Television Distribution, Digital Savant’s first client. “Mark (Kosters) doesn’t have to know anything about Web technology, but he can actually change and update the Web site whenever he wants to,” Shohet said. The company first approached Warner Bros. with the idea of managing its Web site, but Shohet then sold the studio on trying out software that would store and coordinate information on all 40,000 film and television titles in the studio’s library. So far, the company has created and maintains the sites for New Line Cinema, USA Films, Deloitte & Touche, ESPN, CNN, Fine Line Pictures, Fox Sports, among others.